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Abstract

Network with its open, fast, interactive features make crisis information dissemination speed becomes faster, the passing of a wider range of information control more difficult, so that the crisis of public opinion can easily be expanded rapidly. This requires the concept as well as the mode of government crisis must be followed to innovation, in order to adapt to the requirements of the age of the Internet for information processing and the ability to respond. If the government does not change the past \Therefore, the government must correct understanding of the crisis of public opinion in the network environment, and to carry out targeted network of public relations crisis. This article first, carried out to define and analyze the main concepts of the network of public opinion, public crisis, government and public relations. Second is the use of \the impact of the crisis on government public relations. Third, from the macro-level analysis of the difficulties and focus of the government public relations network public opinion crisis which Government network public relations objectives and positioning. From the micro-level analysis of the game between the three elements of the government public relations supplemented to illustrate typical cases. Five network characteristics and development stages of the crisis of public opinion, the five government PR cyberspace governance principles and the four coping strategies and mechanisms. Sixth, the full text from the object of study, research methods, research findings, innovations, problems, future research prospects are summarized. This thesis, starting from a multidisciplinary perspective, the public domain of the network as the background to the study, literature reviews, comparative analysis, theory and practice law, interdisciplinary research methods of the government public relations network public opinion crisis systematic study. Meanwhile, the combination of philosophy, public administration, political science, social psychology, and management science multidisciplinary knowledge and research results to the scientific definition of the meaning and characteristics of the network public opinion crisis and government relations, and to clear its research objects, research focus, difficult and The scope of the study, making it a complete crisis PR system of government public opinion. In addition, this paper, through the analysis of the nature of cyberspace government public opinion crisis, the causes, effects and response to the principles and mechanisms to help science to resolve network public opinion crisis, effectively enhance the level of crisis public relations and decision-making ability of the government, and thus enhance the credibility of the government.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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Government Public Relations Network Media Crisis

Abstract

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