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Television media on the effectiveness of mainstream ideology impact study

Author: ZhangShaoLiang
Tutor: LiKun
School: Yunnan University of Finance
Course: Ideological and Political Education
Keywords: Television Media Mainstream ideology Effectiveness
CLC: D64
Type: Master's thesis
Year: 2011
Downloads: 126
Quote: 0
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Abstract


Improve the effectiveness of the mainstream ideology of ideological and political education is an important goal of the socialist core value system to achieve its political values ??important way. Our mainstream ideology is Marxism and Mao Zedong Thought as the guiding theory of socialism with Chinese characteristics, the mainstream ideology reflects the fundamental aspirations of the people, build a harmonious society, to consolidate the socialist political system with Chinese characteristics has played an important role. At present, China is in a critical period of social development, various social contradictions become increasingly prominent, the proliferation of all kinds of social thought, pose a challenge to the mainstream ideology, the impact of people on the mainstream ideology of identity, thereby increasing mainstream ideology effectiveness is imperative. Mainstream ideology is the ideology of the effectiveness of building an important part of the construction, to improve the effectiveness of mainstream ideology is to consolidate the party's ruling status, adhere to the socialist direction of an important guarantee for the development, but also the ideological construction of the starting and ending points. East-West's experience shows that television media is an important tool for ideological propaganda, film and television media makes it unique advantages enhance the effectiveness of ideological weapon. We build a film and television media and the mainstream ideology interactive mode: the mainstream ideology can influence the development of film and television media, the correct guidelines can promote the development of film and television media, and the error guidelines will inhibit its normal development. Television media publicity will also affect the mainstream ideology, only the correct implementation of the \enhance the effectiveness of mainstream ideology. This article starts from the introduction presented on mainstream television media affect the validity of the proposition ideology, combing the television media and ideology inherent relationship, revealing the ideology of film and television media properties. The first chapter analyzes the connotation of film and television media, attributes, features, functions, followed by analysis of the effectiveness of mainstream ideology meaning, function, and finally reveal the effectiveness of television media and the mainstream ideology of the relationship; second chapter analyzes the key Before reform and opening up and reform and opening up the basic situation of the effectiveness of mainstream ideology, and draws maintain political guidance to the media industry, cultural background, communication skills coherence, in order to improve the effectiveness of the conclusions of the mainstream ideology; third chapter strengthen government regulation, improve the quality of the media, the development of film and television industry, to further improve communication skills in four areas to explore enhanced the effectiveness of mainstream ideology path.

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