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The Empirical Analysis of the Factors in Corporate Philanthropy and Financial Performance

Author: FangJingZuo
Tutor: WenSuBin
School: Nanjing University of Technology and Engineering
Course: Accounting
Keywords: Redundant resources Charitable donations Influencing factors Financial Performance
CLC: F275
Type: Master's thesis
Year: 2010
Downloads: 587
Quote: 3
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Abstract


In recent years, corporate philanthropy has become a means for managers to increase profits , consumer loyalty , improve employee morale and build community relations . The donation behavior complex number is the number of different . To explore the behavior of corporate charitable donations , the paper is divided into two main parts to study . The first part is a theoretical study . The use of literature analysis methods , motives for charitable donations , the influencing factors and financial performance of a theoretical study . The findings show that : ( 1 ) corporate charitable donations motivation pluralism; ( 2 ) donation behavior affected by various factors ; ( 3 ) how donated financial performance mainly depends on the level of the stakeholders agree on the behavior of corporate donations ; ( 4 ) the diversity of research methods . In future studies , the need of psychological factors on donation behavior , as well as enterprises or enterprises of different characteristics in different cases of donated and other issues for further research . The second part of the empirical research . Observed the influencing factors of the company 's charitable giving behavior when catastrophic events and their effect on the financial performance of the A-share listed companies as samples empirical research , the study found that : ( 1 ) the face of the earthquake disaster , the company level of profitability , cash flow and other redundant resources whether donations did not significantly influence whether donation decisions free from the constraints of the economic capacity ; ( 2) the number of charitable donations is still subject to economic factors , especially the capacity constraints of operating cash ; ( 3 ) the company values ??the relationship between corporate cash flow and donor behavior and no significant regulating effect ; view (4 ) charitable giving has a significant positive effect on the company's financial performance , in line with the strategic charitable giving ; ( 5 ) the public concern about the relationship between corporate donations and financial performance has a negative regulatory effect . In addition, we also found that the larger the company to fulfill its charitable donation behavior the greater the likelihood donor number ; Sichuan Province, the number of donations relative ; state-owned holding the number of donations has a significant positive effect .

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CLC: > Economic > Economic planning and management > Enterprise economy > Corporate Financial Management
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