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Phone usage analysis groups under the influence of consumer culture

Author: QiuYun
Tutor: LiDongShan
School: Sichuan Academy of Social Sciences
Course: Sociology
Keywords: Group Consumer Culture Cultural values Cultural products Phone
CLC: C912
Type: Master's thesis
Year: 2011
Downloads: 127
Quote: 0
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Abstract


Phone as a high-tech product development , appear to have been 20 years of development . Phone when a high-end consumer goods , and few groups to use the phone . With the increase of the manufacturers , the decline in handset prices , mobile phone groups which popularized become mass consumer goods . Cell phone by a single style , bulky and only tools of communication functions , the development of diverse styles , small size and has a variety of functions of communication tools . Consumption which phones are given the significance of cultural values ??, scalable functionality that comes with the phone is a cultural product consumption . With the development of mobile phone , consumer groups of phone has a deeper meaning , rather than just the value of a consumer of mobile phone use . Mass consumer culture is a key factor affecting the use of mobile phones . Consumer culture in China , due to the different groups of the times , showing a mixed pre-modern , modern and post-modern social factors . Consumer culture with different groups in the society as a whole performance . It is because of the differences of the groups of consumer culture differences in consumer behavior . In this paper, different groups of consumer culture theory analysis of groups of mobile phone use quantitative data to illustrate the differences in characteristics of groups of phone usage .

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CLC: > Social Sciences > Sociology > Social structure and social relations
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