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The Business Model Innovation of Online Travel Company in E-commerce Environment

Author: XueQiHu
Tutor: QiGuiJie
School: Shandong University
Course: Business Administration
Keywords: E-commerce Business model Value chain Porter's five forces model
CLC: F590
Type: Master's thesis
Year: 2010
Downloads: 1152
Quote: 2
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Abstract


Since the 1990s, economic globalization, social information has already become one of the hottest topics of concern. In this process, the Internet has always played a pivotal role. With the social progress of Internet technology and traditional business perfect blend and gave birth to a new economic form that e-commerce. E-commerce by penetration into society at an alarming rate all walks of life, all walks of life with a subversive new changes. It breaks the companies had relatively stable traditional business models, to stimulate the nerves of every enterprise opportunities and threats, persecution had to make a change in response to the new competitive environment. In this paper, based on the study of commerce theory, the theory of business model, combined with the characteristics of online tourism industry, focusing on the impact of the application of e-commerce on the development of the online travel companies, which put forward the online travel companies in the e-commerce environment The next business model innovation. In this paper, the the argumentation process from structure is divided into seven parts. Chapter first expounded the background of the topic of the article, the purpose and significance of; Chapter II is the theory and application review. This chapter begins with a detailed representation of the basic concepts of e-commerce, the basic characteristics of the basic application; Secondly, the introduction of the current highlights several of the more popular in the business model of the research process point of view, Wei Wei, Professor Zhu Wuxiang transaction structure theory \subsequent chapters are known as Wei, Zhu business model theory). The last part of the introduction of Porter's five forces model analysis tools. The third chapter of tourism business models in the traditional environment, aimed at discovering the drawbacks of traditional tourism business model. Fourth chapter, through the analysis of Ctrip, E Long, discusses the online travel companies in the e-commerce environment Wei, Zhu business model theory business model framework. The fifth chapter of the online travel business development environment further with Porter's five forces model analysis of the challenges faced by the business model of online travel companies in the e-commerce environment. Chapter Looking to the future of China's online travel market, the online travel company's future business model innovation. Chapter VII of the summary of the full text. Summarized the main findings of the article, and the outlook for further research. This innovation is that: first, Ctrip, E Long two cases, with the comprehensive, systematic analysis of five forces model of online travel companies. Second, based on the theory of the business model of Wei, Zhu online travel companies in the e-commerce environment, business model innovation.

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CLC: > Economic > Tourism economy > Tourism Economic Theory and methods
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