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Study on the Marketing Strategy of Power Equipment

Author: Guo
Tutor: ZengMing
School: North China Electric Power University (Beijing)
Course: Business Administration
Keywords: Power Equipment Marketing Strategy Research
CLC: F426.61
Type: Master's thesis
Year: 2010
Downloads: 232
Quote: 0
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Abstract


With the arrival of the new economic era , the difficulties and problems encountered by traditional power equipment marketing are many , especially the marketing concept behind outdated marketing techniques , there is an urgent need to explore new marketing strategy to help the Chinese power equipment companies recognize the situation , participate in global economic integration, the market competition . In this paper, the traditional power equipment marketing concepts and ways to explore the situation and existing problems of electrical equipment marketing ; analysis of the various factors affecting the electrical equipment procurement decision - making process , and advocate a marketing concept to adapt to the new situation , and through a series of case studies to explore research experience in the electrical equipment marketing marketing strategy , relationship marketing strategy , brand marketing strategy , culture, marketing strategy , the depth of the marketing strategy , the one-to-one marketing strategy , differentiated marketing strategies , co-marketing strategy , digital the new marketing strategy , marketing strategies on Chinese power equipment companies carry out marketing activities to help .

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