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Study on Retail Customer Product Innovation Strategies of China Merchants Bank

Author: PengJinKe
Tutor: ZhangXiaoMing
School: Northwestern University
Course: Business Administration
Keywords: Merchants Bank Retail products Innovation Tactics
CLC: F832.2
Type: Master's thesis
Year: 2010
Downloads: 494
Quote: 0
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Abstract


Since the 1970s, the development of the international banking industry an important trend is to continue to highlight the importance of the retail business, the contribution of the banking income is rising. Overall, the rapid development of promoting international banking retail business motivation commercial banks include: First, the erosion of the banking sector to the development of capital market financing space, commercial banks were forced to be the focus of business development position in retail banking; transition to wealth management intermediary functions are carried out by the financial intermediary financial disintermediation \needs of these changing customer demand forced the Bank continued to own retail product innovation; Fourth, the rapid development of information technology, to promote the transformation of the traditional bank operating model and service model, has been the traditional bank counter transaction type \In recent years, the domestic banking industry is also faced with the above changes, continuously active With the rapid rise of China's capital markets, private capital, the continuous improvement of people's income and consumption patterns of escalating banks have successively began a strategic transformation One important direction is to vigorously develop the retail banking business to big retail. In this context, how to effectively draw on the experience of international advanced banks, retail customers accurately grasp the financial needs change, and strive for the target customers through product innovation, business development space, improve business performance, is a practical issue faced by China Merchants Bank. This paper uses theory and practical research methods, the multidisciplinary comprehensive analysis and qualitative analysis and quantitative analysis combined research methods, in the face of the problems, a simple exposition of the theory of financial innovation at home and abroad, and domestic and international retail banking status and differences in product innovation, combined with the basic situation of China Merchants Bank, and in-depth analysis of the current situation and the problems facing our current six retail customers demand change and Merchants Bank retail product innovation to solve these problems, the China Merchants Bank retail customers a five-point strategy of product innovation and the need to improve measures to implement these strategies.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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