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Abstract

The network does is in present social economy life an important tectonic plate, on the one hand, it plunges into the thick of life the universality and fast changing and so on characteristics, has become a social life indispensable part, also has simultaneously become in the field research subject a more and more important part. But the network expends, also will become the short-term people along with it to be interested another hot spot. Network expense community scale’s explosion, demonstrates our country electronic commerce market development the strong tendency. Not only along with the network shopping’s development, its form already solely displayed for network store business, the dark horse which just like the network shopping runs away, cannot be stopped the imposing manner broke in the network shopping mighty current and blooming.The article inspected in emphatically the present network shopping environment the feminine community, particularly middle aged’s feminine expense psycholgy, behavior characteristic and corresponding expense idea and expense culture. And through the synthesis utilization many kinds of research techniques, induced the male values, the perfect values according to the cruising data analysis and so on many kinds of new feminine network expense values. At the same time, because in view of the fact that the female psychological which, the behavior and the values particularity presents in the network shopping process, often to other community’s buying intention and business’s marketing strategy, even the overall network expense environment forms the major impact. Therefore the article also aimed at the female to expend the values the origin to carry on the deeper level discussion, has obtained the reality expense society, the feminine status and the medium guidance and so on certain facilitates the present feminine network expense values the influencing factor.Moreover, how did the article also to further standard network shopping environment, cultivate the feminine network values the positive cycle to conduct the discussion research, proposed the theory suggestion model, to further constructed the entire Internet shopping environment by the time and promotes our country network shopping development process to provide the theory reference.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Market > Business psychology, psychology of the market
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Research on the Feminine Network Expense Values and Origin

Abstract

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