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Study on the Characteristics of Feng Xiaogang’s New Year Movies from the Angle of Acceptance

Author: DuHaiYan
Tutor: LiXianJie
School: Central China Normal University
Course: Literature and Art
Keywords: Feng Xiaogang Reception Aesthetics Movie audiences Lunar New Year film Artistic features Film Brand
CLC: J905
Type: Master's thesis
Year: 2010
Downloads: 249
Quote: 1
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Abstract


Theorists , academics in the field of film studies at the same time learn from foreign theory , combined with the development characteristics of China's film makes a huge change of Film Studies : Film criticism and research from the previous single mode gradually moved to today multiple times , such as the art of film and film culture , film aesthetic , film and market research, etc. ; film studies center theory by the director , the film works turned to exploration and research led to the market and the audience , the film audience gradually passive recipients into active participants . Accept the beauty of aesthetics than aesthetics , nor appreciation in literary theory and criticism , but the theoretical basis of the phenomenology and hermeneutics , people 's acceptance of the practice is based on a self-contained system theory . Jauss acceptance of aesthetic theory from the audience to accept the point of view of Feng Xiaogang 's New Year movie , mainly in order to emphasize the audience as the film in the film industry , to accept consumer groups , is an important part of the development and growth of the film industry ; film as a cultural products , only the audience to accept consumption , resulting in box office before they can achieve the maximization of the value of the product . Feng Xiaogang 's Movies are welcomed and loved by the audience , an important reason is that the emphasis on audience acceptance and recognition . Feng Xiaogang's movie follow the audience habits , also have their own personality characteristics : such as the meticulous arrangements on the narrative structure , the language of the camera simple and humorous coexistence of rhetoric in the ideographic proper use and so avoid direct cumbersome preaching, and realize the movie entertaining . In the pattern of global economic development , brand consumption has infiltrated all areas of people's lives and activities of people's clothing , food , housing , line brand everywhere . In China, branded consumer has appeared in the vast rural market , visible brand has basically been the recognition of consumers . Feng Xiaogang film as a cultural product , the Chinese mainland film one of the big brands . Because the brand is the protection of the quality and box office , in the the technology rapid progress , the competition is fierce , only the brand can be better to pass a variety of cultural broader , leading a variety of advanced fashion culture .

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CLC: > Art > Movies, TV Arts > Film,television, art theory > Television and movies, reviews, appreciate
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