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New era of creative audience analysis and its brand awareness in the use of communication

Author: ZhouChengSi
Tutor: TuZhongJun
School: Huazhong University of Science and Technology
Course: Journalism and Communication
Keywords: New audiences Creative Age Cognitive Analysis Brand communications
CLC: G206
Type: Master's thesis
Year: 2007
Downloads: 166
Quote: 4
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Abstract

The concept of the audience had gone from ancient times \\In the new era, the audience, the audience is experiencing new ideas change. This article is based here, proposed to create a \\It refers to the dissemination activities of the participants: a autonomous right message - text, discourse meaning, experience, perception - for deconstruction and construction capabilities. Relative to our traditional concept of the \In the wide range of audience research tradition, the author chose cognitive analytical approach, standing on the perspective of the audience based on research new audiences, through the use of constructivist epistemology and cognitive psychology, theoretical results, the acceptability of the new audience knowledge structures and cognitive processes, and cognitive and emotional factors in rational factors were analyzed. New audiences with their core demands - creative style brought to accept spiritual pleasure. For new audiences, to accept not only the type of information to understand the logic or memory process, but the symbol is decoded and the significance of creativity creative style construction process; accepted purpose nor the acceptance itself, but rather to create. New audiences creator itself is meaningless, and because of the advanced means of communication, they attached and ready to share ideas, to stimulate more social inspiration to further enrich their spiritual pleasure. Here, the idea to become an important feature of acceptance, which emphasizes the industrial age standardization and rationalization reception characteristics are completely different. Increasing emphasis on brand awareness in effective creative era, how to use \create a brand's core issues. I realized that through their own practical work, with \Stories based on the analysis of the target audience awareness, uphold the \

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