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The Research on the Nativism Road of "Season"

Author: GongWeiBo
Tutor: HuZuo
School: Huazhong University of Science and Technology
Course: Journalism
Keywords: Editorial planting seasons Audience Localization Innovation
CLC: G229.2
Type: Master's thesis
Year: 2007
Downloads: 161
Quote: 5
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Abstract


Editorial planting seasons from TV organized quite popular in the United States , American commercial television in full grasp of the laws of audience measurement , consumer law based on the successful use of psychological strategy to improve ratings in recent years have been some domestic television stations adoption , however, failed to learn its essence . This paper first introduces the connotation of planting seasons , and the United States series broadcast season scheduling strategy , program trade-offs standards, as well as quarterly broadcast on three major advantages Editing and Broadcasting quarter implementation in China after analysis of the necessity and possibility . Then pointed out that China and the United States implementation of the planting seasons , differences , and on this basis , focuses on the the series broadcast season localization process time strategy , content strategy , scheduling strategy and marketing strategy . The end of the article in the implementation of China's new television series broadcast postseason changes : First, the organizational structure of the flat management , is the emergence of the new department of audience analysis and Innovation Unit . Targeted , in line with the laws of audience measurement has been used by more and more domestic satellite broadcast Quarter . For domestic television media , this may be a springboard for the next take-off ; For more audiences , which will undoubtedly mean that they tasted more visual and spiritual feast .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China
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