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A Study of College Students’ Choice of Educational Consumption Models

Author: TianChang
Tutor: ShiJuan
School: Jilin University
Course: Business management
Keywords: college personnel training college students educational consumption
CLC: G640
Type: Master's thesis
Year: 2008
Downloads: 252
Quote: 4
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Abstract


Students, this special group of the rapid growth, gave birth to a huge consumer market. At present, both the theory and the education sector pay attention to college students. But only according to the perspective of personnel training model of undergraduate education spending analysis colleges and universities, I did not see at least from what I’ve collected.Since 1949, China’s higher education in the training mode on a clear track: heavy emphasis on the knowledge capacity to re-quality, from "education professionals" to the model of "post-integration" model. Personnel training colleges and universities to follow the pattern of diversification of economic globalization and internationalization of higher education and China’s accession to the WTO, China’s popularization of higher education in the new situation, the combination of socialism with Chinese characteristics at the University of reform and foster a new type of socialist modernization of the reality talent needs . Then is there any relationship between proceed to different types of colleges and universities, their implementation of the training mode that there is bound to the diverse nature of their respective personnel training model schools and college students conducted by the consumer to choose between educations? From the literature search, only some of the scholars in China have been talking about a simple training mode is the impact of educational consumption, and the two will be linked to specific research has little to college students as research subjects is almost empty, The huge market potential of educational consumption of college students have yet to be carried out in-depth analysis. Therefore, this paper questionnaires to Zhejiang University, Jilin University, Chongqing University, Zhejiang University of Technology, Northeast Normal University, Southwest Jiaotong University, Northeast DianLi University, Jiangsu Institute of Police Officers, Zhejiang Medical College, and other various types of colleges and universities as University Representatives for the survey, distributed 2000 questionnaires used to describe the use of statistical methods to study the mode of training colleges and universities to diversify and college students to choose between education spending. Any attempt to look at different types of colleges and universities in the implementation of the development of different modes of training, education of college students choose to spend the impact, what the relationship between them.In the chapter on the structure, the paper is divided into five chapters, they are as follows:Chapter 1: Introduction. The paper outlined the background, the significance of studies, research papers and the basic structure of the arrangement.Chapter 2: A Literature Review. Reviewed the existing literature on colleges and universities in personnel training mode, the classification of schools, education, and other consumer-related literature review, this study provided the theoretical basis.Chapter 3: Theoretical framework and research methods. First of all, basic on summing up the relevant literature, build a theoretical framework and assumptions, and then design and data collection methods in detail, introduced the final data anglicizing methods on the questionnaire.Chapter 4: Analysis of the data. Through the issuance of the collected data collation and analysis of the specific content include: descriptive statistical analysis, research and so on the assumption that verification.Chapter 5: Conclusions and prospects. Based on the data analysis in Chapter 4, analyses the main conclusion of this study and practical significance and point out the limitations of the study and future research proposals.The main thesis concluded that the various types of colleges and universities in personnel training mode differences between college education; various types of post-graduate college students in the future that is the difference between the training objectives of the existence of differences Impact on educational consumption of college students the purpose of the option; all types of colleges and universities in personnel training goal difference, after graduating from college students to form a different direction, but also lead to college students in the school of education during the consumption of consumer choice to establish different objectives; all kinds of talented people in colleges and universities The different training objectives, and forced the students enrolled in colleges and universities have their own standards, and college students in pre-school on the basis of the existence of differences in education, college students will have an impact on consumer choice of content; all types of teachers in colleges and universities there are differences affect the education of college students Consumer satisfaction with the evaluation. Finally, from college students to meet the education needs of the consumer point of view put forward the following proposals: college students in general education spending is rational and at the same time, university education and have a strong consumer spending, must be able to truly meet the educational needs of students in order to ensure that the entire process of supply and demand To enter a virtuous circle, a greater share of the market share. Teachers training colleges and universities is to ensure that the quality of the human-based and who have high-quality teachers, who will be able to gain a greater share of college education in the consumer market. In the content of educational consumption, for research universities to provide high-quality educational opportunities continue to fight for services for university-based teaching to provide high-quality jobs to improve the competitiveness of consumer services, only grasp the needs of the consumer services, can you win consumer satisfaction.

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