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The Design and Implementation of Inner Mongolia Autonomous Region Tobacco Monopoly Bureau (Company) Network Marketing System

Author: WangMingXin
Tutor: SunJiGui;ZhangYongGang
School: Jilin University
Course: Software Engineering
Keywords: Tobacco industry information Network Marketing Supply Chain Management Customer Relationship Management
CLC: TP311.52
Type: Master's thesis
Year: 2008
Downloads: 173
Quote: 1
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Abstract


In recent years, especially after China's accession to WTO , the tobacco industry, emancipate the mind, scientific development, enterprise management and enterprise information system has undergone profound changes , effective management of innovation , enterprise information technology has improved significantly . Enterprises at all levels to vigorously promote the construction of enterprise information management , the wider application of information technology to production management , financial management, financial management, procurement management, marketing management, human resource management , office automation and other management and decision-making level . To achieve tobacco management innovation, enhance the core competitiveness of enterprises , so that the tobacco companies the level of information and management innovation to a new level . We focused on Tobacco Monopoly Bureau in Inner Mongolia ( the company ) own characteristics, design and implementation , including case management module , system management , distribution management, customer relationship management, license management, call management , supplier management and supply chain management eight subsystems Inner Mongolia Autonomous Region tobacco Monopoly Bureau ( company ) network marketing system . And elaborated on the implementation of customer relationship management module .

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CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Software Engineering > Software Development
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