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Discussion on the Enlightenment of American, Japan and Korean Cartoon Industry to the Development of Chinese Cartoon Industry

Author: GaoYiFan
Tutor: ZhangAiMin
School: Hebei Normal
Course: Fine Arts
Keywords: Animation Animation industry Industry chain Industrial mechanism Intellectual property rights
CLC: J954
Type: Master's thesis
Year: 2010
Downloads: 827
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Abstract

The animation industry has become recognized as an emerging industry in the world. In China, although the industry has strong government support and the support of the economic and scientific and technological strength, but because of the late start, still in the process of development there are many unfavorable factors. In contrast, developed behind the animation industry in the United States, Japan, has worth we to stop Reading tortuous industry history, and worthy of a mature industry and reflection mechanism. Although a large industry in terms of achieved rapid development is not a matter of day and night, but analysis to study the industry chain composition and characteristics of industrial mechanism, a clear advantage, and explore the inadequacies and promoting the development of China's animation industry will have a very positive sense - this is the purpose of this writing. Under the guidance of the above-mentioned purposes, the time for clues to the history of animation development Throughout the United States, Japan, and summarized each animation industry characteristics horizontal comparison method of analysis, interpretation of the era of industrial development and technological culture associated. Subsequently focusing the status quo of China's animation industry, expand China's animation industry explore how to learn from the experience of his country's outstanding. First, the analysis is based on the Disney American animation history and industry for the industry body. For pioneering early animated movies and animation brand, creating the image of authority as the core business franchise model, which expand the commercial operation in the form of the World theme park quite creative. After World War II the animation industry as a whole is in the doldrums and Disney transformation in World War II, the American animation industry from the late 1980s, and to establish a rapid development model for the creation of high-tech core, combined with the commercial operation of the the good Leeuw major production company, and relying on This mode accounted for 90 percent of the world's animation film market. Followed by analysis of the formation of development and industrial history of Japanese animation. The development of the Japanese anime cartoons for the content source of TV animation and game development, film animation is the highest form of the ACG development mode gradually formed after World War II. Film animation production standards lost to the United States, but in the comics, TV animation in Japan formed its own unique advantages and make it become an important way of Japanese culture to the world. In game development in Japan to take the lead, to become an important part of its animation industry. Again analyzed the course of development of the Korean animation. Korean animation short history, the foundation is relatively weak. For their own situation, South Korea, while learning the excellent animation experience of the United States, China and Japan, open up a shortcut to the development of industrial strategy led by the government, that the full development of the digital entertainment industry as the main online games. Korea thus successfully carve out a unique path of development of the animation industry, animation industry's rising star in the world. Finally, the analysis of the history of the development of China's animation industry development. China's early art films has made brilliant achievements, as well as the creation of a \Due to the change of the economic system in the 1990s, all national project funded production animation industry to the immaturity of the market-oriented operation. This period of time resulted in the lack of originality excellent works, production project is generally the main project processing to do on behalf of his country to become the world's animation products processing base. In this transition period, the Chinese animation industry in the process and engage the world and gradually establish an industrial concept and formed a certain scale of the industry, but industrial mechanism immature not work closely with the Chinese animation industry chain, or even a large number of There is a situation of the missing link of the industry chain. In addition the development of China's animation industry is being affected by the defects of market management, the public understanding of animation deviation troubled. The animation business is also a lack of a sound market mechanism was quick success. These are caused by the overall development of China's animation industry is relatively slow. Chinese animation development of a very long road. Finally, focus the animation industry has been lacking in some aspects, to summarize and explain some of the key points to learn from the experience of other countries. Respectively, from the concept of transformation, focusing on originality, business management, personnel training, intellectual property rights are discussed in the following five aspects. Transformation concept is to focus on original order based on the local characteristics to build quality, develop new markets in order to expand market awareness anime theme, a classification system to reinforce the targeted audience; This is the premise of a country's culture to the world ; divided into internal and external, strengthening internal pipeline division of production, foreign Expand cooperate fully mobilize various types of resources, improve the industrial chain constitutes the perfection of the enterprise management; talent is the source of creation, training pathways into universities and businesses universities to strengthen efforts to train planning capacity talents, the enterprise will have to mature project resources talent practical shaping; protection of intellectual property rights is a prerequisite for the cultural industry to survive and expand the system of intellectual property protection in the United States, Japan We provide a good template, our country are still a long way to go in this regard. Chinese animation industry is in an industry awareness has been formed, but the mechanism is not perfect of industry chain and industry crossroads. Chinese animation industry is bound to the road of China's animation industry is how to take a good, can not act as a mere article refers to the road signs, but I believe brings together many excellent ideas and a solid force in the road of industrialization has unlimited prospects!

Discussion on the Enlightenment of American, Japan and Korean Cartoon Industry to the Development of Chinese Cartoon Industry

Abstract

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