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The Research on Developing Personal Financial Services in Agricultural Bank of China

Author: HuangYing
Tutor: WangJianQiong
School: Southwest Jiaotong University
Course: Business Administration
Keywords: Agricultural Bank of China Business Strategy Personal banking Marketing
CLC: F832.2
Type: Master's thesis
Year: 2005
Downloads: 420
Quote: 0
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Abstract


Personal banking, economic, financial product development to a certain extent. Global economic and financial integration trends and the rapid development of information technology has greatly promoted financial innovation, thus promoting the rapid development of personal financial services, and make it a pillar of modern commercial bank operations. The face of domestic economic and financial environment changes and personal financial services market the tremendous business opportunities, but also for their own survival and development needs, the state-owned commercial banks have to adjust business strategy, the development of personal banking business to a strategic height, the domestic commercial banks to seize personal financial services market increasingly competitive. As one of the four major state-owned commercial banks, Agricultural Bank of China has domestic institutions throughout the urban and rural areas, outlets and integrated business network covering the whole country, and has a huge number and relatively stable customer resources and other advantages, its personal banking business in recent years has been considerable development. Savings, consumption loans, bank cards and other personal financial market share of major business projects basically ranked the forefront of the industry, and produced a \In this paper, the development of certain economic and financial innovation theory, based on the analysis of domestic commercial banks operating environment facing, combined with state-owned commercial bank reform and development needs, pointed out the development of personal financial services practical significance. By studying the development of the Agricultural Bank personal banking market conditions, competitive situation and their own advantages and other factors, as well as analysis of existing systems, management, marketing and technical aspects of the issue, in the current economic and policy environment, the development of the Agricultural Bank Personal Finance the overall framework of the business. The use of strategic management, marketing and financial management part of the theoretical knowledge and the necessary quantitative analysis, targeted focus on the development of the Agricultural Bank of personal financial services in the markets, products, customers and channels of adjustment, integration strategy, reflecting the \This paper has some typical significance in two branches of Deyang Branch examples further illustrate the personal banking business banking operations in the agricultural status and future development.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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