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Study on Market Positioning of Real Estate Exploitation Item

Author: WangZuo
Tutor: FangJun
School: Wuhan University of Technology
Course: Structural Engineering
Keywords: Real estate Market positioning Marketing
CLC: F293.3
Type: Master's thesis
Year: 2005
Downloads: 865
Quote: 11
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Abstract


With the rapid development of China's economy , the proportion of tertiary industry in the national economy has been greatly improved , the real estate industry after 20 years of development , has become one of the pillar industries of China's economy . The vacant housing phenomenon in the current real estate market still exists but also more serious , and this will not only restricts the ongoing development activities in the real estate development enterprises , as well as the formation of a large number of bank non-performing loans , the impact of the local economic development . Of relatively low level of real estate marketing , marketing operations and theoretical studies are not yet ripe . The papers from the analysis of the real estate marketing practice and theoretical research paper analyzes the problems existing in the current real estate marketing . Market positioning of thinking has been the industry's attention , the specific operation is still relatively weak . Insufficient investment decisions based on the information in the project development and accurate , which is caused by the real estate development and investment decision-making mistakes leading to the main reason for the sluggish sales of development -stage projects . In this paper, the problems in the market positioning research around issues must be solved in the real estate development . Order to be able to understand the real estate market positioning relatively complete system , this paper discusses the principle of operation of the positioning of real estate development , the use of the method of marketing management , re- build the content and operation of the real estate development market positioning process model .

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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