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Highway passenger transport enterprise marketing research

Author: MaRuiZhang
Tutor: ZuoQingLe
School: Chang'an University
Course: Transportation Planning and Management
Keywords: Highway passenger transport enterprises Marketing Strategy Research
CLC: F542
Type: Master's thesis
Year: 2005
Downloads: 293
Quote: 2
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Abstract


The gradual improvement of the national highway network , and laid a solid foundation for the development of highway passenger transport . Highway passenger transport with its fast, safe and high-quality specialty services , to meet the new needs of the passenger transport market , recognized by the majority of travelers , has been a rapid development in a short period of time . It is due to the rise of highway passenger transport enterprises , increased competition between different modes of transport in the passenger market . Highway passenger transport enterprises to further meet the needs of the passenger market , to become the winner of the competition in the market , you must have a superior marketing capabilities . It is from this reference point of departure , the first in-depth analysis of highway passenger transport enterprise marketing environment ; then focus on highway passenger transport enterprise marketing strategy , with typical highway passenger transport industry characteristics from the general theory of marketing the product strategy , the five areas of brand strategy , pricing strategy , channel strategy and promotional strategy , systematic exposition of highway passenger transport enterprise marketing strategy , summed up a set of markets with strong operational marketing strategy system ; followed by the innovative research of highway passenger transport enterprise marketing organization system , highway passenger transport enterprises to establish and improve the operation of the marketing organization system in the form and clearly should follow the principle of the establishment of marketing organizations . This paper studies highway passenger transport enterprises in the increasingly fierce competition in the passenger market , must adhere to the customer as the center , accurate target market positioning , the distinctive features of the marketing strategy , and gradually improve the marketing organization .

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CLC: > Economic > Transportation and economic > Land,road transport economy > Chinese land,road transport, economic
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