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Into the 21st century, the international and domestic economic situation has three salient features: economic globalization; into the era of knowledge economy; domestic economic restructuring, these changes have posed a serious challenge to Chinese enterprises, causing profound changes in enterprise management, called for the and the knowledge-based economy to adapt to the corporate culture construction. The theory of corporate culture in foreign fierce market competition era, has been widely used in our country, the study of corporate culture, and through the comparison of corporate culture in China and the United States, the building of enterprise culture in China with valuable advice. The first chapter describes the characteristics of the corporate culture, corporate culture is defined by the study of the theory at home and abroad, the structure of the corporate culture and, finally, the theory of corporate culture, the theoretical basis of the corporate culture. The second chapter first proposed the meaning of knowledge, describes the characteristics of the knowledge-based economy, and that the knowledge-based economy in the rise of the global scope of business and management environment is increasingly undergoing tremendous changes, these changes will corporate culture have an enormous impact promote corporate culture of continuous innovation, demonstrated the era of knowledge economy resources and the environment, technology environment and market environment, the challenges of the corporate culture, and finally put forward innovative corporate culture of the era of knowledge economy principles, namely the integration of the principle of cultural diversity, human-centered principles and personalized era principle. Chapter seven on the status of corporate culture in China and the United States of careful comparison is a comparison of the corporate values, decision-making compared to the comparison of the concept of operations, management features of interpersonal comparison, businesses and comparison, the comparison of the corporate philosophy of the social relations, in order to draw on the experience of corporate culture in the United States to build a Chinese enterprise culture has laid a foundation. The fourth chapter of the status quo of China's corporate culture, proposed corporate culture management of the road is an effective way to achieve modernization, and discusses the general idea of ??the knowledge economy era building of enterprise culture. Expounded the importance of creating a learning organization, the characteristics of the learning-oriented enterprises, the formation stage of development and the construction of the recommendations of the learning enterprise; innovative corporate culture, starting from the constituent elements of the corporate culture of how the corporate culture of innovation; the building of enterprise culture to people-oriented, in the fierce competition in order to continuously improve the competitiveness of enterprises, must pay attention to the human resources strategy; proposed to evaluate the building of enterprise culture, emphasizing the importance of practice, constantly improve the evaluation system of the building of enterprise culture.
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