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The Analysis of the City Park’s Market-oriented Management

Author: SunLingLi
Tutor: TanBaiYing
School: Wuhan University
Course: Tourism Management
Keywords: City Park Market-oriented Oversight mechanisms Incentives Business model
CLC: F590
Type: Master's thesis
Year: 2005
Downloads: 626
Quote: 14
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Abstract


The city park has a highly diverse ecological environment and service facilities in the city within a large area of ??green space, leisure and recreation, tourism and other functions. Market operations of the city park is to break the monopoly of the government, by constructing a market incentive to establish a diversified investment system of the city park. And market operators through city parks, City Park production of marketable products, improve product quality and operating efficiency of the urban park. The aim is to achieve the transformation of the city park from career to industry, to promote the harmonious development of ecological, social and economic benefits of city park. Market-oriented operation of the city parks are feasible in theory and practice. New public economics, public choice theory and public management theory provides theoretical support for the operation of the market of the city park. The emergence of the practical experience of China's market-oriented management of public goods and large cities operators is a market-oriented business in our city parks foundation in reality. Market operations in the city park, the government-run macro main enterprises and the public is the main micro conflicts of interest among both the interests of cooperation, all parties should stand quasi own, in the reasonable exercise of the right to protection their own interests at the same time, to promote the harmonious development of the city park. Incentive and monitoring mechanisms of the market operation in city parks is the key to business success. Government by the edge of the golden belt \Market operations of the city park selectable modes: BOT model, that is, within a certain period, the city park project grant franchisees investment in the construction, operation, and the expiration of the period within which transferred to the Government; TOT mode, that is, in a certain period of time, the transfer of the franchise by the city park facilities operations handed over to the expiration of the government; Park - real estate joint development mode. Market operations of the city park with its necessity, theoretical feasibility and feasibility. Based on incentive and monitoring mechanisms in the establishment of good urban parks, give full play to the positive role of the three major stakeholders in the city park, and the rational use of market-oriented business model, the business of the city park is bound to achieve good results.

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