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Implicit stereotype is an important part of one of the implicit social cognition, psychological phenomena have an important role in people's lives. From race to appearance, from gender to age, implicit stereotype content is gradually enriched. In this study, the Figure stereotype issues, trying to explore the views and opinions of the part of the population of China, the shape. The body shape is associated with the appearance of a factor, affecting people's aesthetic concepts. In ancient times, this concept does not seem to be immutable, the man was most impressed by the Tang Dynasty fat is beautiful. In this study, we used two research methods - IAT and priming effects. In the first experiment, we used a reaction-based Implicit Association Test for college students, test the existence of shape people's subconscious stereotypes from the three angles of a good impression, achievement, confidence, if it exists, is how a stereotype. The second experiment is a series of experiments, under three small experiment. From the cognitive point of departure to explore the development of stereotypes on the three different age groups of junior high school, high school, college priming effect. In addition, gender and other factors included in the scope of the study, for different gender, different shape of the hero, whether the body stereotype reflects the same state. The study found: 1, do exist in people's minds the implicit Figure stereotype. Implicit Association Test, and Priming studies have found that people tend to be fat - positive / thin - negative \2, implicit stereotypes by age, gender and other factors. This study shows that social cognition awareness - weigh unconscious phenomenon. The interaction between the conscious and the unconscious in: junior high school students making this judgment, the composition of the unconscious contribution is more pronounced; high school students more conscious control their own judgment; college students are more mature mind in them conscious and unconscious contribution relative to the average. 3, compared to the Implicit Association Test, and Priming two methods have advantages and disadvantages, only the integration of the results of both of them, we can get closer to the truth of the conclusion.
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