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With the breaking of the aviation fuel business specific business situation , the domestic fuel market to gradually open up the trend, the domestic and international aviation fuel suppliers will enter the aviation fuel sales market , China Aviation Oil dominant position in the domestic fuel market will face serious challenges . Subject to the domestic and international oil manufacturers , China Aviation Oil upstream and downstream relying on the airlines , with very limited space for development . The face of these challenges , China Aviation Oil needs to be completed as soon as possible corporate restructuring and integration , and a clear development strategy , improve management efficiency , rapidly growing , looking for the road one can achieve sustained development of related diversification . Proceed from the development strategy of China Aviation Oil , learn from well-known scholars in economics and management knowledge based on the use of depth interviews , data collection and analysis , as well as regional market research , in-depth analysis of the outside of the China Aviation Oil environment and internal resources and capabilities , through the SWOT analysis method to clarify the new situation , China Aviation Oil To select the development strategy of related diversification . The fundamental way out for China Aviation Oil to achieve rapid growth around the jet fuel business related diversified business development , and constantly consolidate and develop their core competencies to respond to market competition , stronger and bigger enterprises . This article through personal research can give China Aviation Oil provides a the right diversification strategy framework , also hope that through the implementation of the development strategy of related diversification , China Aviation Oil manpower , equipment , capital , knowledge , skills , relationships , full sharing of the brand and other resources , thereby reducing costs , diversify market risk , maximize the use of resources and market forces to obtain the synergistic effect , the rapid development of China Aviation Oil .
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