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A Functional Stylistic Approach to English Sales Promotion Letters

Author: WangXiao
Tutor: LiXin
School: North China Electric Power University (Beijing)
Course: English Language and Literature
Keywords: Functional Stylistics Sales letter Metafunction Situational Context Reader psychological factors
CLC: H315
Type: Master's thesis
Year: 2006
Downloads: 227
Quote: 0
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Abstract


Functional Stylistics is systemic functional linguistics is based on an application of science . Social symbol -level variables ( Discourse range , Tenor and mode of discourse ) , the semantic layer three metafunction (ideational function , interpersonal function and textual function ) and transitivity vocabulary syntax layer system , voice system and the main The rheme system order reflects the relationship . The purpose of the letter is marketing to attract the attention and interest of the readers ( potential buyers ) , so that they believe that the product or service provided is beneficial to them , causing them to take buying action . Therefore, the reader plays an important role in the success or failure of communication . The thesis as the main framework of the theory of functional stylistics , readers of psychological factors in which to explore the stylistic features of English sales letters , marketing letters stylistic features analysis reflect the letter the language Metafunction and the specific scenario language corresponding to environment.

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CLC: > Language, writing > FOREIGN > English > Writing,rhetoric
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