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Russia medicines and health products and promotional materials Chinese translation characteristics

Author: YangYan
Tutor: ZhaoWei
School: Heilongjiang University
Course: Translation
Keywords: Linguistic factors Logical factors Translation
CLC: H35
Type: Master's thesis
Year: 2013
Downloads: 20
Quote: 0
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Abstract


International product introduction is a form of propaganda transnational profitable business marketing. Promotion materials translation also has its special features, different from traditional translation, is in the audience as the center, to promote for the purpose, through the product propaganda, arouse the audience want to buy, contributed to the purchasing behavior, is an important means of promoting sales and business competition. High quality translation not only can provide detailed and accurate product information for the majority of the audience, but also well done "promotion" mission, to achieve the desired purpose. This paper takes Russia medicines and health products and promotional materials Chinese translation of the text as an example, starting from the function of the text, try to analyse the factors of its linguistic features and translation methods of logic, and strive to grasp such text from on macroscopic.

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CLC: > Language, writing > FOREIGN > Russian
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