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Ideas of cultural industry with the innovation of people as the core, with cultural elements, driven by financial, supported by science and technology, market-oriented, with products as the carrier, to brand as the goal, the formation of the blending of the industrial chain, and through the industrial development to further satisfy the people’s diversified, multi-level and various needs, realize the organic integration of economic and social benefits. With the economic globalization, informationization, accelerating the process of urbanization, the creative cultural industry become the21st century the most attractive and most has the development potential of the new industry. In recent years, many countries and regions began to the creative cultural industry as a strategic industries and pillar industries.At home and abroad at present, the study of creative cultural industry is not uniform, but due to the creative cultural industry on the economic and cultural aspects to improve important positive impact on the competitiveness of countries and cities, countries and regions have started to pay attention to the study of the theory and practice of creative cultural industry.This article on the basis of theoretical research, starting from the real data, case, summarizes the city government in developing creative cultural industry at home and abroad advanced experience. Research development of Shanghai creative cultural industry policy, the status quo, put forward policy Suggestions on further development of creative culture in the future in Shanghai.The first second and third part of the paper is mainly refer to relevant information, literature review, the creative cultural industry development venation, summarizes the cause of the rise of creative cultural industry. Find creative cultural industry is the inevitable outcome of the globalization, informatization and urbanization development, is of great significance for urban sustainable development.The rest part is to specific Numbers, data as the foothold, analysis the present condition of the creative culture in Shanghai. In Shanghai in the process of promote the development of creative cultural industry policy characteristics and shortcomings. With the second part for analysis, put forward policy Suggestions on the future development of Shanghai urban creative culture. Innovation point of this article is mainly in two aspects:1. On the research methods:this article from the theoretical research of domestic and international advanced, the essence and core value of the creative cultural industry and city government support the advanced experience of the creative cultural industry system. So, this paper for the creative cultural industry targeted, theoretical basis and more fully. Throughout by refer to literature, foreign metropolis has creative cultural industry as a key support industry, many have been developed for decades, has a set of relatively complete theoretical system. And our domestic less seen, even if is involved, nor system, fully.On the research content:this article will be the most advanced representative of the latest ideas and real data, case analysis, emphatically from the perspective of government public policy formulation, in an objective, practical attitude, for our country city government put forward reasonable Suggestions, in order to achieve a comprehensive and scientific.
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