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The Chinese Government Social Management of Micro-blog Application Researchment

Author: YangYanQun
Tutor: LeiMing
School: Hunan University
Course: Journalism and Communication
Keywords: Micro-blog application Governmental agencies Social management The guidance of public opinion
CLC: G206
Type: Master's thesis
Year: 2013
Downloads: 20
Quote: 0
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Since after the birth of micro-blog,the characteristics of micro-blog are convenient information release、real-time、strong interaction、wide audience,it becomes an important tool of communication network in the general public,especially in young people.people use it released all kinds of information、participated the formulation and discussion of government policy,safeguarded the people’s right to know、right to participate、superintendence、right of speech,especially in public events,it has become the center of public opinion,formed the folk public opinion field,opened the public domain in the public discourse space.Government agencies and officials are aware of the tremendous influence of micro-blog, they have opened micro-blog and use it"ask police to people"、"ask plan to people"、"ask need to people",it becomes a communication channel between the government and the public, People provide positive suggestions through the micro-blog, officials and people’s relationship become more closer,improved the government’s credibility, promoted the democratization process of government.at the same time, development of the government agencies micro-blog, promoted the management and promotion of grid information in E-government and innovated the government social management mode.This paper mainly from the perspective of communication,studyed on the characteristics and social influence of micro-blog,researched on government agencies micro-blog propagation function through information dissemination、public opinion supervision、social education aspects,government agencies micro-blog using method、 opening situation and the problems and deficiencies,put forward to improving the skills of the government agencies micro-blog,optimizating the management system and content of the construction of the government agencies micro-blog,increasing the influence measures of the government agencies micro-blog’s,with the development of the government agencies micro-blog,give full play to the positive energy of the government agencies micro-blog,in order to improve the level of the government’s social management.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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