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The Analysis on China’s Animation Industry Based on the Smiling Curve Theory

Author: XuWenJie
Tutor: XuQunZuo
School: Zhejiang University
Course: Radio and television Art
Keywords: Smile curve Animation industry chain Pleasant Goat and Big Big Wolf Thru the Moebius Strip
CLC: G124
Type: Master's thesis
Year: 2011
Downloads: 273
Quote: 1
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Abstract


\link. After nearly 20 years , the smiling curve theory is further enriched in practice , proved to be the same guiding significance in the practice of many other industries , including the \China's animation industry in recent years has made considerable development : the financial crisis, bucked the trend , climbing animation production , the derivatives market in the ascendant , animation festival in full swing . But in this card behind the Chinese animation industry has many problems , including the lack of creative talent , rampant piracy , a strong brand and a small number of these issues ultimately boil down to the animation industry chain of disorders . Macro SWOT analysis summarizes the above problems , research the position of the Chinese animation industry in international competition ; microscopically using horizontal than on law and case analysis , \\Collate and analyze Based on the understanding of the smile curve \

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CLC: > Culture, science,education, sports > The world culture and culture > China > Cultural industries, cultural market
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