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The System of Network Spokesman-Dialogue Normalization between Citizen Interests and Government Power

Author: YinZhiWei
Tutor: WuGuoZhong
School: Hunan Normal University
Course: Journalism
Keywords: Network Spokesman Dialogue Citizen Interests Government Power
CLC: D630
Type: Master's thesis
Year: 2011
Downloads: 131
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With the development of Internet technology, the awakening of citizens’sense of participation and the transformation of the government’s role, some cities’ government department in China introduced a new role as "Network Spokesman" in the Internet in 2009, announcing the establishment of the system of Network Spokesman.This paper introduces Bakhtin’s theory of dialogue, analyses the Network Spokesman system from the angles of communication, political science and public relations, and discusses the causes of this system, the operating mechanism of the combination of news releases and inquiring political issues through the Internet, the sound effect and deficiency of the Network Spokesman system and the direction of this system in the future development.Different from the traditional Spokesman system, the Network Spokesman system forms a series of new characteristics, as it follows the ideology of catholicity, freedom and equal dialogue and involves the application of the fourth media network. Network Spokesman system mainly includes two plates, which are news release and inquiring political issues through the Internet. Throughout the system, the traditional situation for the citizens of lack of right to speak and feedback from government was changed, from passive accepting to initiative utterance. Single transmission was replaced by interactive communication in government’s public information transformation, realizing the propagation effect from the "monologue" of government to the "dialogue" between citizens and government. Normalized dialogue mechanism has been built between the public and the government. The dialogue between government and citizens is actually the game and consultation between citizen interests and government power. On one hand, through the platform framed by Network Spokesman system, citizens could appeal for their interests, and get their legitimate interests secured with resonation of the network feedback and reality; on the other hand, the government could also realize its ideology of returning power to the people and reconstruction of government image, and get the deconstructive power reconstructed. Citizen interests and government power become harmonious and coexistent in the normalized interactive dialogue.Network Spokesman system is in the ascendant, but still has its problems, like lack of legal protection, low level of professionalism, non-sufficient evaluation mechanisms and etc. In order to solve those problems, it is necessary to protect citizens’right to know and express, and establish sound evaluation mechanism of Network Spokesman and accountability mechanisms of executive branches. In the meantime, it is also very important for us to enhance professional training of the Network Spokesman to reinforce their dialogue awareness and communication arts.

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CLC: > Political, legal > China's political > State administration > State organs and personnel management
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