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Research on the Retail Modes of Maternal and Babies’ Articles in China

Author: LiangYingKui
Tutor: YangJianHua
School: Jinan University
Course: Business management
Keywords: Baby products industry Retail model Chain Store \u0026 Franchise Catalog sales Internet sales
CLC: F426.8
Type: Master's thesis
Year: 2008
Downloads: 485
Quote: 1
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Abstract


With the beginning of reform and opening up the first generation of only children born into the marriage , reproductive stage , China has begun to enter a \. As living standards have markedly improved , the capacity and the level of spending on baby products continue to grow and promote the growing market of baby products , baby products market has great potential . Thereby opening a \However , after a survey found that behind the seemingly attractive opportunities , profitability situation was worrying , the industry is highly competitive . We need to study what retail model can provide customers with a convenient and promotions business profitability . Common mode of retail grocery retail , infants and pregnant professional supermarket franchise chain stores , department stores , catalog sales , network sales . In this paper, a common mode of retail analysis and comparison , mainly from the analysis of advantages and disadvantages , profit margins and customer satisfaction , the applicable conditions and other aspects , which summed up a better retail model - physical chain of franchise stores catalog sales network sales.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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