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Functionalist Translation Theory from the trademark Zero Translation

Author: ZhangMengYa
Tutor: HanJiangHong
School: Hefei University of Technology
Course: English Language and Literature
Keywords: Trademarks Zero Translation Functionalist Translation Theory Trademark Translation
CLC: H059
Type: Master's thesis
Year: 2009
Downloads: 526
Quote: 1
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Abstract


With the rapid development of the world economy , trademark translation increasingly important . \After a number of articles on translation studies zero emergence of this paper paves the way for further research . This borrowed German functionalist translation theory, representatives of the German functionalist analyzes the main points and zero trademark translation translation phenomena some preliminary discussions with the aim of zero as a trademark Translation Translation phenomena provide theoretical support . This article , the author first introduces a new formulation - Trademark zero translation . It means you do not readily target language words translated in the source language word mark . Trademark translate into absolute zero zero relative zero translation and translation . Absolute Zero Translation refers to the transplant, including transliteration and translation relative to the zero compensation type translations . In trademark translation , each type of zero- translation are compared with other translation methods has its advantages . For , what are the type of zero- translation , the author functionalist translation theory , analyzes the foreign trademark was introduced into China market, zero- translation approach be adopted to translate , namely the establishment of a translation of the standard to judge. Trademark zero translation made ​​its inevitability and certainty . Authors studied its nature , function and meaning , and finally concluded - Zero Translation translator allows the translation of the trademark process to find a balance, not only retains the original essence , but also can be accepted by the target language readers . In practice, this paper studies the translation of trademarks zero also answered such as why we chose trademark translation Zero Translation and not some other translation methods and the use of trademarks zero translate what kind of effect can be achieved and so on . In trademark translation , zero translation may become a mainstream . In addition, we also need to control the excessive use of zero translation .

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