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The Context of Industrialization of Hunan Satellite TV’s Entertainment Programs Analysis

Author: XuePing
Tutor: LiWeiGuo
School: Henan University
Course: Art
Keywords: TV industry Hunan Satellite TV Entertainment Innovation
CLC: G229.27-F
Type: Master's thesis
Year: 2009
Downloads: 975
Quote: 2
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Abstract


TV industrial development road as the only way the media has been China's media industry recognized China's TV media has been mostly from the cultural, spiritual production institutions along business competition rational development trajectory toward enterprise state of transition. TV industry core competitiveness of the value chain is the TV program content. Any of the media industry value chain model, the core of its success is the strong content. Content directly determines the overall operation of the state of television and media enterprises. Schramm pointed out in his book: television in the dissemination of information and entertainment, which account for a large proportion. The industrialization of the TV media to market specific action, entertainment should practice the vanguard of this change. So, government propaganda tool original television media can also be so happy when people are found to have been defined, they invariably happy TV had a strong sense of identity. Identity is such a wide range of entertainment television programs, achievements Hunan Satellite TV is such an economic and geographic environment are less privileged the provincial television cultural industry development miracle. It is also due to TV program content in a core role in the TV industry chain. The study will attempt to start from the program content itself, to make further analysis and discussion of the context of the industrialization of Hunan Satellite TV entertainment, try to obtain a specific link between their development and industrial development of the Hunan Satellite TV and confirms Hunan Satellite TV phenomenon historic contribution to the development of Chinese TV can become a specimen of the Chinese media, with the significance of the demonstration of the domestic TV industry. This paper consists of four parts. Introduction primarily to clarify the significance of this study, a literature review of the research, as well as ideas and innovation. Chapter make a brief historical background of the research, including the development status of the TV industry in China and Hunan TV industry development status of two major content. The second chapter of the core aspects of the TV industry chain analysis, pointed out that the program content in the core position in the TV industry chain is also accounted for a significant share of entertainment on the television in the dissemination of content to analyze and provide theoretical support for the later discussion . The third chapter is the main part of the study to make a detailed analysis from a different perspective, focusing on Hunan TV entertainment in the context of industrialization, including Hunan TV entertainment constitutes the status quo, \the entertainment audience psychological analysis, Hunan Satellite TV entertainment positioning, Hunan Satellite TV entertainment innovation, and Hunan TV entertainment development and planning in six aspects. Concluded that the final conclusion part, again the significance of this research, and other provincial TV industrialization is an important development that Hunan TV Entertainment depth of excavation and the release of the recreational function of the television media, and has a demonstration significance, can become reference.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China > Local radio and television career
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