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Project Managerment on Localization of Multinational New Product Development

Author: HeSiChuan
Tutor: ChenFeng；LiTao
School: Shanghai Jiaotong University
Course: Project Management
Keywords: Project Management New Product Development Process Localization Project performance appraisal Project manager training
CLC: F284
Type: Master's thesis
Year: 2010
Downloads: 162
Quote: 0
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Abstract

Product innovation is the inevitable trend of development of modern industry. Standardized production line from the hands of the workshop, as well as to the production of personalized products, modern industrial manufacturing experience again and again change, and now the personalized production era has come to an indisputable fact. The standard component manufacturers want in an increasingly competitive market for the development, design and production of personalized and more humane service has become one of the most important marketing strategy. Shorter lead times, lower operating cost pressures also need to ensure stable product quality is a problem. The conundrum is the project management of modern scientific management system coupled with the rapid development of information technology systems, and other related production management, supply chain management, quality management, high-speed development of common set of solutions. This paper the author discusses the new product development process of a large multinational group, and have a certain understanding of its analysis of the process of localization projects in China, from some of the specific implementation methods and management of multinational corporations in the development of new products . In the form of the new product development process is project management. We are to better understand the entire process of project management in new product development. The localization process of the new product development process is a large domestic enterprises to the world the only way, the local operation of the new product development process in its analysis of the localization process can be optimized. The author of some of the problems encountered in the new product development process in the localization process. The author of the parts manufacturers Although the the individualized production is a new trend, but does not completely change its standardized production is the primary nature of the business, the company's organizational structure is also based on this is a weak matrix organization. The localization process in the new product development process, project management, project team members need knowledge and skills training is the most important task. This paper focuses on culture of the weak matrix organization, the project manager discussed. Training project manager mainly in four aspects: First, the establishment of common management techniques and management concepts; basic theory of project management training; internal various related systems and process training; Fourth, the company's internal use project training in the use of management tools. Finally, the company needs to create a new product project manager qualification mechanism in order to achieve long-term culture of the project manager. Run due to new product development project project management as the key management mode is still a primary stage, Prior to evaluation and incentive mechanism departments exist, there is no corresponding assessment on the performance of the project members in the project excitation mechanism. This article the author puts forward the recommendations as soon as possible to establish the project performance management mechanism.

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