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Chaotianmen market project for Chongqing City product sales and living shopping easy , its main business garments , bedding , fabrics , stationery , small articles of daily use and other industries , the State Economic and Trade Commission , Ministry of Internal Trade as one of the first key contact wholesale market , also topped the list in the the southwest Northwest 100 million 100 commodities wholesale market . Into the 21st century , increasingly facing opportunities and challenges of China's accession to the WTO and the wholesale market competition environment , how to make Chaotianmen market to maintain a competitive advantage , sustained and healthy development , is an important issue in front of the Chaotianmen market project Therefore , in this case , this article Chaotianmen market development planning . First Chaotianmen market the course of development of the project made ??a brief introduction , and strategic management of the basic theoretical framework elaborated ; environment under the guidance of strategic management thinking , one of the world economic development Chaotianmen market project faces trend , the external environment for China's accession to the WTO and national western development strategy \the key internal and external environmental factors ; then , customers , suppliers , substitutes , potential entrants and competition within the industry such as the analysis of five competitive forces , to understand the competitive structure of the industry , the competitive situation in which to determine the project ; in the project on the basis of the results of the evaluation of the internal and external key factor , according to the analysis of the strategic position and internal - external (IE) matrix explicitly Chaotianmen market project development planning , the use of the advantages - and disadvantages - opportunities - threats (SWOT) analysis methods proposed Chaotianmen market project development alternative strategies ; Finally, the combination of a variety of analytical results , Chaotianmen market project , the actual a viable development planning ideas and measures .
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