Dissertation > Excellent graduate degree dissertation topics show

Construction of fashion phantom: analysis of ZARA brand shop space narrative

Author: LiHe
Tutor: ZhangDianYuan
School: Fudan University
Course: Advertising
Keywords: Spatial narrative Brand store Fashion image ZARA
CLC: J525.2
Type: Master's thesis
Year: 2012
Downloads: 269
Quote: 0
Read: Download Dissertation

Abstract


Brand’s store is a significant space where the brand communicates with its customers in direct. In the store, brand transfers his image and idea to its customers, and the customers get perception of brand. ZARA, as a fast fashion brand, said that store is the best advertising. Its store has surely constructed a successful fashion image, and the brand has harvested a large number of fans. How did customers’ perception of a fashion image be constructed by ZARA? How did the store provide fashion sense and desire to consume?In narrative theory, we will have relevant insight into such phenomenon. A narrative is a constructive format (as a work of speech, writing, song, film, television, video games, photography or theatre) that describes a sequence of non-fictional or fictional events. In this paper, according to narrative theory, a narrative method which construct brand image by shopping space using will be find.as the same time, some relevant meanings will be interperated.In the first chapter, a narrative framework will be excavated from theory carding, and brand store as a narrative text will be demonstrated.In the second chapter, a previous and potential influence that provided by context on customers" perception of fashion consume will be introduced.In the first chapter, as the most important part of this paper, some specific narrative method, such as "character","grammar ","space" and "angle" will be researched.In the end. as a conclusion, rational consumption will be presented.

Related Dissertations

  1. Study on Zara’s Success,F416.86
  2. The Brand Research of Clothing-Buyer Shop,F721
  3. The Comparative Study of Fast Fashion Business Model,F416.86
  4. The Study of Fashion Images in Contemporary Graphic Advertisement Design,J524.3
  5. Image Narrative Analysis of the Young Companion in View of Visual Culture,G239.29
  6. \,I712.074
  7. Marketing Strategies of ZARA and the Reference to Chinese Enterprise,F274
  8. Research on space narrative art in Northeast Writer Group,I207.42
  9. A Study on Urban Space Narrative Strategies of Martin Amis’s Money: A Suicide Note,I561.074
  10. Spatial Narrative of Le Clezio’s Novels,I565.074
  11. The Research on the Narrative Art of the House of the Spirits,I784.06
  12. Spatial Form and Spatial Narrative in the Good Soldier,I561.074
  13. Spatial Narrative in Virginia Woolf’s Fiction,I561.074
  14. Study on the narrative techniques of "compassion",I712.074
  15. The Narrative Research of Architectural Space,TU-024
  16. A Display Study on Fast Fashion Clothing Brand,TS942.8
  17. An Empirical Study on the Components of Fast Fashion Clothing Brand Image,F273.2
  18. Fast fashion brand marketing strategy and the analysis of China's garment enterprises Inspiration,F426
  19. Space Narratology,I207.42
  20. A Study of Spatial Narrative in Toni Morrison’s Fiction,I712

CLC: > Art > Arts and Crafts > China Arts and Crafts > Decorative Art > Showcase
© 2012 www.DissertationTopic.Net  Mobile