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Study on Logistics Integration Strategy Based on Co-opetition Theory of Qingdao Port

Author: SunZheng
Tutor: ZhuYiQiu
School: Ocean University of China
Course: Business Administration
Keywords: Port Port Logistics Qingdao Port Competing strategic Integrate
CLC: F552
Type: Master's thesis
Year: 2010
Downloads: 231
Quote: 1
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Abstract


By understanding the characteristics of the development of the modern port logistics, combined with the new trend of the development of port logistics, detailed analysis of the development status of small-and medium-sized ports within the port group of the status quo, and Qingdao Port Qingdao port logistics development in which the Shandong Peninsula, as well as between ports competition. Qingdao port logistics development guidelines, combined with the development of marine economy in Shandong Province, Qingdao Port development strategy based on the integration of competing strategic logistics. Specifically through the joint venture, strategic alliance, integration of port resources to achieve this strategic vision of the Shandong Peninsula. Qingdao Port to improve core competitiveness, maintain regional advantages, to achieve the goal of an international shipping center in Northeast Asia. Based on field research and extensive use of books, newspapers, magazines, Internet, collecting literature associated with this article, information, data, learning of port logistics, the use of the port logistics professional theoretical knowledge, Qingdao Port objective analysis of the development status of the Shandong Peninsula port cluster Qingdao port integrated strategic vision based on the competing strategies. Qingdao Port should make use of the advantage of the deep hinterland resources in Shandong and occupies an excellent location near the international routes, integration Shandong port resources to consolidate its dominant position at the same time, you should highlight the cluster edge of the Shandong Peninsula port cluster really establish as Shandong Province image of shipping faucet. According to the actual situation of the development of Qingdao Port, Qingdao Port integrate port resources in the same port area as well as the importance and necessity of regional port cluster Peninsula proved through research. And on the integration of the mode of implementation of the strategy, the implementation of the mechanism. First, the use of capital means to achieve integration, a joint venture between the parties, a joint venture co-operation, co-operation and management port. Qingdao Port and China Merchants Wharf; Qingdao Port and Weihai Port, Rizhao Port integration is achieved this way. Port to establish strategic alliances, to take full advantage of the economic development in the hinterland of the Shandong Peninsula location advantage of the advantages and port group, as a leader to build Qingdao Port in Shandong, Yantai Port, Rizhao Port is the pattern of the two wings of the shipping. Integration, adjusting the industrial structure, strengthen and consolidate the economic advantages of scale and synergies to face the fierce competition in the domestic and foreign ports, and improve the overall competitiveness of the port of Qingdao Port, Shandong Peninsula group.

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