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An Study of Project Marketing Positioning for Green Garden Estate in Changchun

Author: SunWei
Tutor: ZhaoMing
School: Changchun University of Science and Technology
Course: Business management
Keywords: Residential projects Market analysis Market positioning Green garden
CLC: F293.3
Type: Master's thesis
Year: 2010
Downloads: 120
Quote: 0
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Abstract


Since the beginning of the 21st century , China 's real estate, residential construction has made considerable achievements , but in full-speed development of the residential market , there have been some problems that can not be ignored , such as high-grade commercial housing oversupply in some cities , while in the low-level commercial housing in short supply , and so on . Cause this problem for many reasons, from the demand side , from the supply side , but also from supply and demand outside . But in the final analysis , multi- project development pre- market positioning inaccurate . Residential end- consumer demand , above a range of issues need to be resolved , and the key to the problem lies in how accurate market positioning . This article is based on the current China 's real estate industry , especially the environment and comprehensive development of the housing industry context , depth planning stage of real estate on the market positioning work status and role in the real estate development process as a whole and for the domestic residential market widespread commercial housing development structure is irrational, developed grade imbalance extensive collection related to various aspects of the information , and seriously analyzed and summarized to identify the main factors affecting the scientific orientation , and combined with the actual case of Changchun green Garden residential project by Changchun City real estate market conditions , a comprehensive analysis , summed up the real estate market positioning work method and its application . The project made ??a detailed and careful product positioning , target customers , price analysis , as well as house area . This article is divided into a total of five chapters: The first chapter is an introduction , introduces the development of China's housing market situation and the existing problems ; second chapter introduces the real estate market positioning theory behind the research foundation in theory ; Third chapter a detailed analysis of the main factors affecting the market positioning , to prepare the ground for the subsequent chapters ; Chapter depth market analysis combined with the actual case of the green Garden residential project in Changchun ; Chapter Changchun green Garden residential project to make specific market positioning ; last part of the conclusions , summarized the main issues should be noted that in the process of market positioning .

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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