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Market Research on H Product of Foreign-trade Project in BF Company

Author: ZhouWenChao
Tutor: ZhangShaoJie
School: Jilin University
Course: Technology Economics and Management
Keywords: Foreign Projects Market Research Market analysis Market positioning Marketing
CLC: F274
Type: Master's thesis
Year: 2010
Downloads: 66
Quote: 0
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Abstract


With the rapid development of market economy , more and more enterprises are facing globalization, modern big market opportunities and challenges . This had to ask these companies to enter the market before the product has entered the marketplace or , should the market demand for effective market research, and on this basis for the development of enterprises and product -specific attributes to develop appropriate marketing strategies , achieved by strengthening the competitiveness of products in the market as a means to enhance the competitiveness of enterprises purposes. Currently , BF H foreign trade company projects product in the international market distribution activities are not satisfactory. On the one hand it can be seen BF Foreign Trade Project H products on its own market positioning and market segmentation link is not clear, such that H product marketing process management, lack of appropriate purpose, on the other hand , H products in the market marketing Strategy missing a certain timeliness, keep up with the development of modern enterprise , making marketing campaigns have lost their value , these are foreign projects H products in the international market less competitive reasons. Based on the Foreign Trade Item H products in the market research, to explore our country BF in product marketing process deficiencies and their causes, and gives a targeted product marketing strategy , the company H products in international marketing has direct practical significance.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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