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The Current Situation of the Life Service-Oridented Newspaper and Its market Development in Urumqi
Author: KaiSaiLa.MuTaLiFu
Tutor: ZhangLiBin
School: Xinjiang University
Course: Journalism
Keywords: The living service class Newspapers Status quo Market positioning Idea
CLC: G216.3
Type: Master's thesis
Year: 2011
Downloads: 12
Quote: 0
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Abstract
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With the emergence of various media and rising, life service class newspaper position gradually receives a certain degree of influence. For this, we need to analyse life service class newspaper readership and competition, and achieve "the enemy", clear positioning the crowd and newspapers type, according to their information needs, to enrich the content, let well-rounded characters become simple refining. To make the brand effect, dash forward show individual character. According to different regions, planning appropriate issue sales strategy, do better propaganda, better effect. This paper is to do a series of research, the service life of the newspaper in urumqi have pointed out the direction of development. This paper first chapter analyzes the life service class newspaper the status quo, on the way to success, and the problems in the development, are summarized in the paper. The second chapter analyzed the life service class newspaper market positioning, and product features. The third chapter to the most popular now for two different kinds of life service class newspaper newspaper typical analyses. The fourth chapter of life service newspapers are the development of the original opinion, and for life service newspapers can appear in urumqi and prospects are put forward some ideas for reference.
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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Various types of newspapers > Professional newspaper
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