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The Education in Party Newspaper News and Publishing Industry of Market Orientation and Strategy

Author: QinZhiJun
Tutor: ZhangQin
School: Hebei Normal
Course: The basic principles of Marxism
Keywords: Education Press Press and Publication Market positioning Issue Marketing
CLC: G219.2-F
Type: Master's thesis
Year: 2011
Downloads: 36
Quote: 0
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Abstract


Newspapers and education is an important part of education , publishing , and it is an important part of socialist culture . In the shoulder , \status and the laws of newspapers , Education Press is not only the survival and development of major practical problems , but also as an important part of newspapers and media studies to enrich the theory with Chinese characteristics newspapers published article by reviewing the history of education founded newspapers , newspapers in education characteristics of varieties classified , research and education newspapers , analyzing educational newspapers mode of existence . Meanwhile , the education market environment newspapers were analyzed to study the unequal competitive environment , depicting the trajectory of its market position , especially in China's economic and physical education newspaper the particularity of in-depth analysis to explore the obstacles faced by its market can be said that this article closely over twenty years of educational status and achievements of reform newspapers , published in the journal Education Unit summary basis of practical experience on a comprehensive discussion of the characteristics of the education industry, newspapers , reveals a more thorough job of education law and newspaper publishing units institutional trends , management and other aspects of how the education reform newspapers , on how to develop, how to better serve the cause of education the major theoretical and practical issues for a useful discussion and made a valuable strategy , then, how to understand the educational newspaper market ? education newspapers survive in the end how much ? how the future prospects of the education newspaper market ? education newspapers should choose how prosperity way ? face the future , how to adjust the newspaper journal, how to update business strategies and operating methods ? in this paper, newspaper publishing research results in recent years, the theory , combined with the author 's own years of marketing experience, education newspaper this particular group of Chinese newspapers were comprehensive, rational, thorough analysis , the newspaper publisher to market , forecasting decisions subdivision location , open channels, the Group strategy and problems encountered in the actual issue has been actively explored , revealing educational characteristics and laws of newspaper publishing unit in the system, management , operation, editing, distribution, advertising , etc. , and from our point of view of Press and Publication reform trends , forecasts and outlines the future development of the model 's Education Press , and made out of plight try approach.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China
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