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Research on Market Positioning and Business Strategy of Shopping Plaza Jinan Ka Wah

Author: WangJunJie
Tutor: HeJinSheng
School: Tianjin University
Course: Business Administration
Keywords: Jinan Jiahua Market positioning Business strategy Retail
CLC: F721
Type: Master's thesis
Year: 2010
Downloads: 80
Quote: 0
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Abstract


Into the new century , in the face of increasingly fierce competition in the market environment and rapidly changing customer needs , how to market positioning , and the development of scientific and rational development strategy , the major issue is related to the future development of the Jinan Jiahua Shopping Plaza . This paper analyzes the macroeconomic environment of the domestic retail , and also analyzes the four Chinese retail enterprises business model , draw a three development trends of the Chinese retail enterprises . Sort out the domestic retail development trend based on a more comprehensive survey of Jinan City, the retail by further analysis Jinan Jiahua Shopping Plaza competitors , detailed analysis Jiahua shopping plaza near-term sales and profit , as well as to consumers , Jinan Jiahua Shopping Plaza positioning : fashionable department stores . Jinan Jiahua Shopping Plaza , SWOT analysis , the following conclusions : Jinan Jiahua Shopping Plaza should pay attention to the following six business strategy , are Hing store brand strategy services strategy , standardization and process management strategy , hardware facilities and shopping constantly optimize the strategic environment , try online shopping business strategy and build a learning organization development strategy .

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational
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